Areas we can help you
Start-ups and small to medium sized businesses have it the hardest. How do you break through the noise and get your product out into the world without large marketing budgets, costly advertising agencies, and in-house marketing executives helping you? That’s where Peachy Marketing comes in - our mission is to help you, the underdog.
You have great products and services the world needs, but don’t know how to get people to discover them. Upon partnership evaluation, we’ll invest in your company by providing the best capital investment you’ll need: marketing management to get your product out into the world. Here are some ways we do this.
Strategy
Strategy is somehow the most undervalued part of marketing because it is not as tangible as an SEM campaign or social media post. However, strategy is the backbone to any great business plan - and smart, thoughtful, and hyper-targeted distribution strategies are what makes or breaks the consumer journey in a noisy marketplace. As Daniel Perelman of ICM Partners puts it, "content is king, but distribution is queen and she wears the pants." We tackle your business goals with over 11 years of advertising, sales, and marketing experience, and will deliver a 1, 3, and 5 year marketing strategy that will help you get across that finish line.
e-Commerce
The digital age has transformed not only the retail and commerce industries but also consumer behavior. The resulting e-Commerce landscape can seem like an overwhelming space, so we’re here to help you make sense of and leverage the benefits of this fast-paced digitally transactional world. This can include mobile shopping, Amazon marketplace, Shopify, etsy, and other e-commerce platforms. We’re here to optimize your business through maximizing your revenue channels in a fully customized format, fit for your business goals.
Digital Media
Ads get a bad rap these days, but did you know that 39% of those who purchase digitally have seen a digital ad, and come back to the site later to purchase, and that 25% of those who purchase digitally click on an ad straight to purchase? Since the internet is the main resource of information for the modern day consumer, it is critical to catch their attention and engage your customer digitally. We specialize in all spectrums of digital media, including custom content, native advertising, programmatic, mobile, connected TV, email marketing, and even Print & TV.
Social Media & Influencer
Young consumers are relying on mobile devices more than ever, and social/influencer marketing are proving to be the most effective tools to reach these millennials. Especially with the onset of shoppable units in both Facebook and Instagram, social media and influencer campaigns are proving to be increasingly powerful in driving conversion and sales. It becomes increasingly important for companies and brands to have a social presence and paid strategy to keep customers engaged with the brand. We can help you go from point A to point Z no matter what phase in that social journey you’re in.
SEM/SEO
Of course, the highest-converting digital marketing medium also has to be the most complicated. No worries, we’ve got it covered. Our meticulous search engine marketing and search engine optimization strategies are geared towards cost-efficiency and maximum performance so that your company shows up within the first page of search listings against agreed upon priority keywords. Constant optimization and management are what keep your brand relevant as potential customers search for products and services.
Reporting & Analytics
The golden rule to digital marketing is to consistently report on performance, analyze patterns, and iterate on actionable insights. There’s no point to launching and executing campaigns if you can’t see what it actually did for you. Our motto is that it’s better to over-report than to lack insight. We make sure all decisions are data-backed to ensure utmost confidence in the taken actions.
